2025 年值得考虑的 10 大 Shopify 竞争对手和替代产品

Shopify is definitely a major player in the eCommerce space, widely trusted by solo entrepreneurs, small businesses, and growing brands for its ease of use, powerful selling tools, and app ecosystem.

But being the biggest doesn’t mean it’s the best for everyone.

• Many users find Shopify too expensive as their business grows.
• Others feel limited when customizing their store or scaling their operations.
• Design flexibility and heavy reliance on third-party apps can also be a concern for some, etc.

That’s why many business owners search for Shopify competitors, explore alternatives to Shopify, or turn to other websites like Shopify that offer more control, lower costs, or different feature sets.

In this guide, we’ll break down and compare the top 10 Shopify competitors in 2025. Ready to explore your options? Let’s find the platform that fits you best.

Who Are Shopify’s Biggest Competitors?

These Top 10 platforms are considered Shopify’s biggest competitors in 2025:

• Wix eCommerce
• Squarespace Commerce
• WooCommerce
• BigCommerce
• WordPress (with plugins)
• Magento (Adobe Commerce)
• Square (Weebly)
• Ecwid
• PrestaShop
• Shift4Shop

These Shopify alternatives also help businesses get started, sell online, and grow—often without needing much tech experience. Each platform has its strengths: some are super easy to use, others are more flexible or affordable. For example:

• Wix is great for absolute beginners. You can launch a site fast, enjoy affordable pricing, and use its built-in CRM to manage customers—all with a drag-and-drop builder.
• Squarespace is perfect for creative brands. Its clean design makes it ideal for storytelling and content-focused websites.
• Magento is made for large businesses with big budgets. It’s powerful and fully customizable, but you’ll need a tech team to build and manage it.
• Square Online includes a built-in POS system that syncs customer and sales data across channels—making it an excellent choice for brands moving toward an omnichannel selling model, etc.

As of 2024, Shopify holds a 29% market share in the U.S. eCommerce software sector, making it one of the top eCommerce platforms today. It gives business owners everything they need to create a professional storefront, market products, and drive sales. Shopify Plus even supports large brands with more advanced features.

But is it the best option for every business? Not always.

A common issue is that Shopify depends heavily on third-party apps. This can lead to:

• Hidden costs: Shopify depends heavily on third-party apps—even for basic features. This can lead to surprise fees that add up quickly.
• Data migration challenges: Using too many apps can make it hard to switch platforms or scale cleanly.
• Design limitations: To get full control over your store’s design, you may need custom coding or premium themes.

Shopify vs. Competitors: Quick Comparison